在日新月异的创新世界中，「变」是唯一不变的定律；其可颠覆既有体验、突破挑战极限，更可驱动创新思维发展。
你准备好了吗？
韩国三星电子于2021年7月28日发布的新一季新品发布会的预告片，展现了这数十年来移动科技的进化史，表达了改变绝无法逆行返回过去，而更是一种精益求精的态度，当我们体验了更好的世界，那么我们将追求升华的未来，不再回到从前。这个Unpacked官方预告片上转至品牌的Youtube频道的一个星期内，便获得了上亿人的游览观看记录。
The new Unpacked Official Trailer released on 28th July, showcases the evolution of mobile technology over the decades, demonstrating that change is not only inevitable, but usually for the better, and underlines the fact that once we experience better, we can never go back. The Unpacked Official Trailer hit 100 million views on YouTube on 4th August.
预告片宣告了经过了一整年代的进化，无论外观及功能都有了超越水准的发展，而Galaxy Unpacked August 2021发布会便是消费者“get ready to unfold”(准备掀开)一些更卓越的全新三星Galaxy器具的时刻。
The film challenges the status quo, suggesting that after a decade of incremental improvements to the smartphone, which all increasingly look and work the same, it’s time for consumers to ‘get ready to unfold’ something radically better with the new Galaxy device launching at Unpacked.
与此同时，于2021年7月28日在Tiktok上拉开帷幕的 UnfoldChallenge 网络社交媒体活动，更集结了地球上最强男团BTS，英国演员Millie Bobby Brown以及其它7位全球意见领袖，号召消费者一同来期待及观看于2021年8月11日，晚上10点（马来西亚时间）的Galaxy Unpacked August 2021发布会。在Tiktok上所发布的短片已超过1亿8千万人观看，可说是亿众期待！
Aligning with this, a consumer-engaging social campaign, #UnfoldChallenge started on July 28th on TikTok. Collaborating with BTS, Millie Bobby Brown and 7 global influencers, the campaign pushes consumer expectations and drives participations. The video views of the campaign on TikTok is 184M as of August 4th.
The Samsung Galaxy Unpacked 2021: Get ready to unfold will be streamed online:
三星Galaxy Unpacked 2021: Get ready to unfold 直播时间与平台资料如下：
日期 Date: 11th August 2021 (Wednesday 星期三 )
时间 Time: 晚上10:00pm (Malaysia Time 马来西亚时间)
直播平台 Viewing Link:
www.samsung.com/my
Samsung Malaysia YouTube
Samsung Malaysia Facebook
别忘了现在就去这里（https://www.samsung.com/my/unpacked/）注册成为观众（当然没有注册也是可以看啦！），因为这可以让你有机会获得RM300三星礼券来购置你下一台全新的三星Galaxy 智能手机啊！
Don’t miss your chance! Register your interest at https://www.samsung.com/my/unpacked/ to be entitled to redeem an additional RM300 Samsung e-voucher which you can use after you pre-order the next Galaxy!
明天大家一起来看这场令人热切期盼的三星Galaxy Unpacked 2021: Get ready to unfold 吧！
